About the brand

drift | sparkling water

drift was created around a simple idea: everyday life could use a little escape. Inspired by road trips, lake days, warm weather, and discovering somewhere new, drift brings those experiences into something as simple as sparkling water. The brand makes an everyday drink feel refreshing, fun, and connected to a destination.

drift offers a variety of sparkling water flavors, each inspired by a different place or experience. Coastal Lime brings the feeling of a summer day by the water, Desert Peach captures warm sunsets and road trips, Lakehouse Lemon is inspired by weekends at the lake, and Island Guava brings a tropical feel wherever you are.

drift is made for young adults who enjoy traveling, spending time with friends, trying new things, and making the most of everyday moments. The brand values adventure, connection, simplicity, and enjoying the moment. Its personality is relaxed, colorful, playful, and conversational, encouraging customers to find a little escape wherever they are.